What does great marketing look like?
Surge has product-market fit & founder-led marketing. Now find yourself a marketer who can set principles to grow your brand and a strategy to influence the industry towards human intelligence for AGI.
Marketing Principles
-
Homepage copy is aspirational and inspiring “raise AGI with the richness of humanity.” Marketing helps you speak to that mission across content, social and comms. If you want people to care about the importance of AGI, and raise the ceiling for better, more brilliant frontier models, you have to give people the language to understand that vision in the first place.
-
-
“We bet on a principle: quality, no matter what.” This commitment to quality should extend to marketing. That means quality visuals, branding, copy across all content (blogs, social, PR).
Marketing Strategy
-
☞ Raise the Ceiling (content focused on AGI, thought-leadership, industry trends)
☞ Quality, No Matter What (content focused on product differentiation, expert network, research collaborations, technical break-throughs)
☞ Richness of Humanity (content focused on poetry, art, unexpected applications of AI, emotionally resonant, creative, experimental)
-
☞ Above all else, produce content that you’d be excited to share with your friends.
☞ Have a marketing calendar for blog, social, stunts/ big bets, tag all activities according to three primary themes. Here’s a great template to follow.
witty, imaginative, & wacky ideas
-
![]()
Moon Magazine
Take Edwin’s “poems about the moon” story from hypothetical to reality. A call for moon-related poems and commentary, in partnership with poets and poetry programs, used as pre-training, published the best work as a beautiful pocket book and microsite that reveals how humans teach AI to feel poetry.
-
![]()
Research Fellow Spotlights
Do more of these, add video and high quality photography. Every company is a media company.
-
![]()
Favorite Professor
Your audience is mostly PhDs, folks who spent a lot of time in school. Your brand is inspirational/ aspirational. Break out of the SaaS AI model benchmark chatter, with a video series that asks folks about their professors that inspired them the most.
-
![]()
What to Expect When You're Raising AGI
Lean into the child-raising metaphor, publish a report with data-driven best practices for optimizing AGI around human richness and brillance instead of clickbait and slop.
